For makers, coaches and consultants
You are good at the thing. Nobody can buy it.
Bakers, crafters, coaches, consultants, anyone selling their own expertise from home. The work is not the problem — the problem is that a stranger who would happily pay you has no way to find you, no way to buy, and no reason to come back. We build that machinery. And we tell you first if it is not what you actually need.
What is actually missing
Someone would have bought from you this month and never found out you existed.
Everything lives on a social account you do not own and cannot export
People ask "how do I order?" and the answer is a conversation in the messages
No list. Every sale starts from zero instead of from someone who already knows you
Prices, stock and what you actually offer live in your head
Before we sell you anything
We will tell you if a website is not your problem.
There are only four reasons someone good at their craft is not selling enough of it, and a website only fixes two. Finding out which one you have is the first thing we do, and it costs $750.
| What is actually wrong | How we can tell | What fixes it |
|---|---|---|
| One | Nobody finds you. No audience anywhere you own, and a following that lives on someone else's platform | A site you own and a list you can email |
| Two | They find you and cannot buy. No catalogue, no checkout, every order is a conversation | A catalogue and a way to pay |
| Three | Your prices are too low. Busy and still not making money at the end of the month | Pricing. Not a website. |
| Four | You want it to stay small. Other income, doing this because you love it | Nothing. We will say so. |
What you sold last quarter, what you charge, where your last ten customers actually came from, and how many people you can reach directly today. Written down before anything is built.
What it costs
Paid up front. Nothing above two thousand dollars.
- Your numbers written down, before anything is built
- Which of the four problems you actually have
- A 90-day plan with real figures in it
- The full $750 comes off a build if you go ahead within 30 days
- A five-page site on your own domain and your own accounts
- Your work shown properly, with photographs that do it justice
- An email list you own, and the form that fills it
- One way for a stranger to reach you that is not a social message
- One page listing every account, login and renewal date
- Everything in Foundation
- A catalogue of what you sell, that you can edit yourself
- Checkout, so people can pay you without asking how
- Memberships or repeat orders if that is how you sell
- A newsletter set up and ready, on a platform you own
- Your first send drafted with you, not handed over blank
Optional after launch: $149/month to keep the list growing, the catalogue current, and a one-page scoreboard landing in your inbox. The first 90 days are included in the build, because that is how long it takes to prove whether any of this worked. Month to month after that.
Need a logo? $450 if you have none, $250 if you already do and just need it sized for everywhere it has to go. We do not do custom logo design — we will tell you who does.
Two things most of these packages get wrong
Built so you stay on the right side of the rules.
Every marketing email has to carry a real postal address. That is federal law, not a preference, and it applies from your very first send. If you work from home and would rather not publish where you live, there are proper answers — a mailbox service or a registered agent address. We sort that out before your list goes live, not after.
We ask every customer for a review, not just the happy ones. Filtering unhappy customers into a private form is what a lot of review tools quietly do. It breaks the FTC's rule on reviews and the platforms' own policies, and it can get your listing suspended — which costs you more than a bad review ever will.
Find out which problem you actually have.
Seven hundred and fifty dollars, and you will know whether a shop is worth building or whether something cheaper fixes it. The full amount comes off a build if you go ahead.